Tender supports specific vegetables

Kamakura Regional Vegetable Wholesale Market (hereinafter referred to as Kamakura Vegetable Market), located in Kajiwara, Kamakura city, Kanagawa prefecture, is mainly for fruits and vegetables from neighboring farmers. The feature of this market is that fruits and vegetables are traded in a “competitive” fashion. Among the fruit and vegetable markets these days, this is the only one where all vegetables go to auction. Why do you keep bidding? It seems that Kamakura’s land model and the existence of discerning peasants are related to that. We interviewed Mr. Nobuyuki Takahashi, representative of Kamakura Fruit and Vegetable Co., Ltd., which operates the market.

The brand of vegetables that the market is making[Hãy đi chợ! Chợ bán buôn khu vực rau quả Kamakura]

Vibrant tender venue at Kamakura Vegetable Market

At the Kamakura Vegetable Market, a contest is held at 7:30 am daily with the participation of neighboring farmers and Yahyakuya. The “competitor” with comprehensive bid management not only evaluates the selling price at the store the day before, but also the condition of the vegetables of the day, the quantity of goods arriving, the weather (whether the store sold that day), etc. Go. It seems that the more vegetables you sold in Yahyakuya in the past, the higher the price will be.

“We use the technical term” fucho “to bid. It’s hard to say 100 yen or 50 yen and it’s very misleading. 100 yen is” each. “It’s easy to understand and understand,” said Takahashi.

“Just because it’s a hot selling vegetable doesn’t mean the higher you go. It’s also important to divide your opponents at the right time and with a reasonable price. We have longstanding relationships with farmers and Yahyakuya so has a relationship of trust. It’s more important than anything else. “

Bidding reason at Kamakura Vegetable Market

The history of the Kamakura Fruit and Vegetable Market dates back to the late Meiji period. It all started when fruit and vegetable handlers created a common cargo handling area. Since then, I was in charge of distributing fruits and vegetables in Kamakura, but the situation has changed dramatically.

“In the past, I used to buy vegetables at Yahyakuya, but now it’s normal to buy at the supermarket. The supermarket handles a large amount of vegetables every day, so will I lose the competition to buy? It would be very difficult without it. Therefore, instead of buying vegetables by bidding, bilateral transactions (transactions that determine prices according to the market price of the day) are the mainstream ”.

However, every morning at the Kamakura Vegetable Market, the farmers buy and sell freshly harvested vegetables that morning. “I think we are the only competitive market right now,” said Takahashi. Farmers bringing vegetables here are checking how much their vegetables will cost. Therefore, we pay special attention to taste and freshness and strive to create good vegetables.

Clean vegetables picked at the market

“The farmers who bring vegetables to Kamakura Fruit and Vegetable Market are privately run, although the scale is not large, but they are especially farmers who like to grow seasonal outdoor vegetables. Furthermore, they are made by farmers. For example, maize is transported to a market with branches attached to keep its freshness about 30 minutes away, however, transporting a large amount of maize with branches from afar will incur transportation costs, because So this happened in the supermarket. I couldn’t do it. It was because I brought it from a nearby farmer that I could supply fresh vegetables in the morning. “

“The vegetables we process are all popular vegetables like tomatoes, spinach, eggplant. There are no such vegetables as rare as Kyoto vegetables. Also, the morning harvest and organic farming are just that. It is difficult to discern it is an ordinary vegetable, but this farmer has a story about each vegetable, such as how they are grown and how they are made. discerning people choose it. And provide the consumer. Inherently the market has such a role. “

High quality vegetables are requested by the Kamakura residents, the farmers who make them

Mr. Takahashi said, “Because of Kamakura, the value of our special vegetables is understood.”

Kamakura has long been known as a favorite among writers and cultural figures. They pay homage to what they are special, and value and buy, even at high prices. Vegetables are no exception. Therefore, farmers are particularly interested in making high quality vegetables, and Yahyakuya is also particularly interested in buying good vegetables and arranging them in stores. It is not uncommon for vegetables to be bought and sold for a price higher than the general market price, known as the “Kamakura market price”.

“The farmers who bring vegetables here do not grow many types of vegetables themselves, but the special vegetable masters carefully grow only one type of vegetable, for example, the edible beans each have different tastes. Are not. Farmer’s edible beans, organically grown with great effort, trade the highest prices. “

We provide the right prices for those who want the best vegetables. It can be said that this culture has nurtured Kamakura farmers to produce high quality vegetables.

“In Kamakura, there are people who pay for good things properly. That means if Yahyakuya also provides good things, it can make a good profit. I am Yahyakuya’s second generation. I thought “I don’t like Yahyakuya” because my job is in the cold early mornings and winter, but the situation is changing. Not only Yahyakuya but also the farmers have to cry to heaven for lack of a successor. In Kamakura, farmers in their 30s and 40s are growing up as successors. “

There is also a female character from Yahyakuya participating in the contest. According to Mr. Takahashi, there are cases where women are the heir to Yahyakuya today.

The role of the market is to connect farmers with Yahyakuya and bring vegetables to consumers. And by sticking to making good vegetables, a virtuous cycle is created to enrich everyone.

In addition, at the Kamakura Fruit and Vegetable Market, we are stepping up efforts to certify high quality vegetables that meet the stringent standards of “Kamakura Ichiba Brand” and label it as “Kamakura Ichiba Vegetables”.

In “Branding vegetables based on the market[Hãy đi chợ! Chợ bán buôn khu vực rau quả Kamakura]”We will ask President Takahashi about his branding efforts.

360 Kajiwara, Kamakura City http://kamakuraichiba.com