“Protect Japanese rice fields” Permanent sake brewery, Niida Honke

“Natural sake” is made from rice without the use of pesticides or chemical fertilizers

Mr. Yasuhiko Niida of 18th generation brewery, Mori, Rice making and sake making with determination to protect Japanese rice fields

Niida Honke not only produces sake but also produces natural rice as a feedstock in its own rice fields since 1997.

The reason for starting to cultivate was due to concerns that natural rice, the raw material for wine, cannot be guaranteed due to the aging rice farmers. Mr. Yasuhiko Niida, 18th generation brewery, Mori, looks back on those days. “My son, taking over rice farming, has a side job, so he won’t be able to grow naturally, takes a lot of material time. Going back to normal farming on natural rice fields is a waste. When natural rice cannot be guaranteed, it will be stored in storage. It is very dangerous to life. I think it will take practice from now on so that the Niida head family can take over production in the event of an emergency. Then, in 2009, the agricultural production group “Niida Honke Aguri” was established. We also obtained JAS (agricultural products and processed food) certification and processed alcohol certification. organic agricultural and livestock products.

Initially there were some varieties of natural rice without using pesticides and pure rice using natural mother rice varieties, but gradually we expanded the area of ​​rice without using pesticides and chemical fertilizers, and since 2013 all sake has been converted to natural alcohol. Currently, it produces natural rice on its own 5.5 hectares of paddy fields. Together with the paddy fields of eight farmers contracting to produce about 50 ha of rice and about 2,300 bags of rice.

Really “protect the rice field”

At the event, customers and staff harvested rice and dried it in the sun. In the rice fields of Niida Honke, “Kame no O”, “Omachi” and “Ippon” are planted.

The big dream of Niida Honke, who has always handled everything from rice production to processing and sales, is to become a sake brewery protecting Japan’s rice fields.

“Niida Honke has been making sake for 300 years thanks to the rich rice fields. The rice fields are not just rice. When you see the lush rice fields after sowing, your heart will dance. “At the time of harvest is very interesting. I think the scenery of the rice fields is very important to the Japanese people.” Mr. Niida’s expression said that in that way conveyed his love for the rice fields.

However, the number of farmers cultivating rice is decreasing and arable land is abandoned more and more.

That is why Niida Honke has a big goal of “becoming a sake brewery that protects rice fields”, but “protects rice fields” which Niida Honke says differs from the general goal of “protect the rice fields”.

“Increasing the area of ​​naturally cultivated rice does not accrue to protect the field. Although the current low yield, if the soil increases in fertility, the yield will increase without the use of fertilizers or plant protection drugs. It will be a very good asset for the generation I hope that connecting such rice fields will protect the rice fields in Japan and I think that using more rice without pesticides will help. protect the rice fields. “(Mr. Niida)

Natural rice candies can support sake breweries even in Shimodo

“Chocolate Koji” was originally thickened by removing water from sweet sake, even people who are not good at chocolate can eat

As Japan’s consumption of rice continues to decline and rice prices become cheaper, Mr. Niida thinks this is an option for Japanese rice cultivation.

“Stop improving productivity with pesticides, chemical fertilizers, even only obtain a moderate amount according to natural farming methods, sell at double the price, without spending money to buy pesticides, chemical fertilizers, excess rice. I think it will be solved. “

Currently, the natural paddy field is 6.5 ha comprising both the Niida head family and one contract grower. Mr. Niida’s dream is to plant all 60 hectares of rice fields in “Tamura-cho Kanazawa district”, where the Niida chief family live naturally by 2025. When hearing the name of this district means “rice village”, ” Golden dress, ”doesn’t seem unrecognizable.

To come closer to that dream, let them drink sake made from natural rice. However, Mr. Niida is not satisfied with that alone. The number of sake breweries producing sweet sake is increasing, but Niida Honke has developed not only sweet sake but also fermented soft drinks “rice (mai) glut” and “chocolate koji” ban. The head is solidified by removing water from the sweet sake. Despite being chocolate, it does not contain cocoa, but rather “sweet to eat sake” in the shape of a chocolate ball. People interested in nature, vegetarians, vegans, etc. are paying attention to sweets and spices, and we also sell gift boxes for Valentine’s Day, creating new ways of rice. In addition, at the brewery’s “Sweets Day” monthly event, sugar-free sweets such as sweet sake smoothies and Daifuku are sold using naturally grown in-house wheat and red beans. I’m surprised that everything is in-house made, not OEM.

We don’t just have to cultivate to get rid of arable land, we turn to sustainable rice fields. If you are okay with this dream, you don’t have to like alcohol. Everyone, from drinkers, sweets lovers, children to the elderly, can deliciously support Niida Honke’s dream.

“Protect Japanese rice fields” Permanent sake brewery, Niida Honke[Phần 2]


“Natural sake” is made from rice without the use of pesticides or chemical fertilizers

Mr. Yasuhiko Niida of 18th generation brewery, Mori, Rice making and sake making with determination to protect Japanese rice fields

Niida Honke not only produces sake but also produces natural rice as a feedstock in its own rice fields since 1997.

The reason for starting to cultivate was due to concerns that natural rice, the raw material for wine, cannot be guaranteed due to the aging rice farmers. Mr. Yasuhiko Niida, 18th generation brewery, Mori, looks back on those days. “My son, taking over rice farming, has a side job, so he won’t be able to grow naturally, takes a lot of material time. Going back to normal farming on natural rice fields is a waste. When natural rice cannot be guaranteed, it will be stored in storage. It is very dangerous to life. I think it will take practice from now on so that the Niida head family can take over production in the event of an emergency. Then, in 2009, the agricultural production group “Niida Honke Aguri” was established. We also obtained JAS (agricultural products and processed food) certification and processed alcohol certification. organic agricultural and livestock products.

Initially there were some varieties of natural rice without using pesticides and pure rice using natural mother rice varieties, but gradually we expanded the area of ​​rice without using pesticides and chemical fertilizers, and since 2013 all sake has been converted to natural alcohol. Currently, it produces natural rice on its own 5.5 hectares of paddy fields. Together with the paddy fields of eight farmers contracting to produce about 50 ha of rice and about 2,300 bags of rice.

Really “protect the rice field”

At the event, customers and staff harvested rice and dried it in the sun. In the rice fields of Niida Honke, “Kame no O”, “Omachi” and “Ippon” are planted.

The big dream of Niida Honke, who has always handled everything from rice production to processing and sales, is to become a sake brewery protecting Japan’s rice fields.

“Niida Honke has been making sake for 300 years thanks to the rich rice fields. The rice fields are not just rice. When you see the lush rice fields after sowing, your heart will dance. “At the time of harvest is very interesting. I think the scenery of the rice fields is very important to the Japanese people.” Mr. Niida’s expression said that in that way conveyed his love for the rice fields.

However, the number of farmers cultivating rice is decreasing and arable land is abandoned more and more.

That is why Niida Honke has a big goal of “becoming a sake brewery that protects rice fields”, but “protects rice fields” which Niida Honke says differs from the general goal of “protect the rice fields”.

“Increasing the area of ​​naturally cultivated rice does not accrue to protect the field. Although the current low yield, if the soil increases in fertility, the yield will increase without the use of fertilizers or plant protection drugs. It will be a very good asset for the generation I hope that connecting such rice fields will protect the rice fields in Japan and I think that using more rice without pesticides will help. protect the rice fields. “(Mr. Niida)

Natural rice candies can support sake breweries even in Shimodo

“Chocolate Koji” was originally thickened by removing water from sweet sake, even people who are not good at chocolate can eat

As Japan’s consumption of rice continues to decline and rice prices become cheaper, Mr. Niida thinks this is an option for Japanese rice cultivation.

“Stop improving productivity with pesticides, chemical fertilizers, even only obtain a moderate amount according to natural farming methods, sell at double the price, without spending money to buy pesticides, chemical fertilizers, excess rice. I think it will be solved. “

Currently, the natural paddy field is 6.5 ha comprising both the Niida head family and one contract grower. Mr. Niida’s dream is to plant all 60 hectares of rice fields in “Tamura-cho Kanazawa district”, where the Niida chief family live naturally by 2025. When hearing the name of this district means “rice village”, ” Golden dress, ”doesn’t seem unrecognizable.

To come closer to that dream, let them drink sake made from natural rice. However, Mr. Niida is not satisfied with that alone. The number of sake breweries producing sweet sake is increasing, but Niida Honke has developed not only sweet sake but also fermented soft drinks “rice (mai) glut” and “chocolate koji” ban. The head is solidified by removing water from the sweet sake. Despite being chocolate, it does not contain cocoa, but rather “sweet to eat sake” in the shape of a chocolate ball. People interested in nature, vegetarians, vegans, etc. are paying attention to sweets and spices, and we also sell gift boxes for Valentine’s Day, creating new ways of rice. In addition, at the brewery’s “Sweets Day” monthly event, sugar-free sweets such as sweet sake smoothies and Daifuku are sold using naturally grown in-house wheat and red beans. I’m surprised that everything is in-house made, not OEM.

We don’t just have to cultivate to get rid of arable land, we turn to sustainable rice fields. If you are okay with this dream, you don’t have to like alcohol. Everyone, from drinkers, sweets lovers, children to the elderly, can deliciously support Niida Honke’s dream.

“Protect Japanese rice fields” Permanent sake brewery, Niida Honke[Phần 2]