“Organic consumption is taking hold in France. It is no longer a fashion phenomenon, it is a social phenomenon.” The director of the Organic Agency, Florent Guhl, did not hide his satisfaction this Thursday, February 21 by presenting the results of the barometer of the consumption and perception of organic products in France carried out with Spirit Insight. Nearly nine out of ten French people –88% to be precise– claim to have consumed organic food products in 2018. And if the share of daily consumers is losing ground, that of regular consumers, that is to say in less than once a month, is relatively stable and represents around seven in ten French people. Above all, new regular consumers are progressing: 17% have been so for less than a year, against 9% in 2017, a sign of a renewal of consumers.
Fruits and vegetables, dairy products and eggs remain the three most consumed categories of organic food products but in addition to the plate, organic products are also invading the homes of the French: 61% bought them during the last year on the niche household products and 57% for cosmetics and hygiene products. A fundamental trend that is part of a broader approach to responsible consumption. Because 57% of French people say they have changed their buying habits and eating habits. How? ‘Or’ What? By trying to avoid waste for 61% of them, by buying more seasonal products, fresh products or by favoring short circuits for more than one in two or even by actually buying organic products for 43% . “We are in a global approach of which organic is only one element”, comments Florent Guhl.
Young people sensitive to ethical reasons and animal welfare
Enough to give pride of place to responsible and local consumption. The Cetelem 2019 Consumer Observatory published last week also showed that nearly one in two French people considers that encouraging the purchase of products made in France is “a top priority”. Why? 44% consider it to be an act in favor of the environment. And food products are leading the products that the French seek to consume locally. The Agence bio barometer confirms this trend: regular organic consumers want to find more organic products from their artisans, and in particular from bakers and greengrocers. And to buy their organic products, 92% of regular consumers consider that the French origin of these is important.