80% of the selling price for manufacturer “SEND” connect the manufacturer and the restaurant

Agricultural products can be sold wholesale to more than 4,300 restaurants in Tokyo

SEND is a platform that sells freshly picked crops that manufacturers are very proud of for more than 4,300 restaurants in Tokyo. It is mainly used by manufacturers who want to have facilities in urban areas to supply the agricultural products they grow, and the number of producers shipped is believed to exceed 4,500.

What is SEND’s distribution system?
First, SEND collects various data such as order history and the restaurant’s customer base being buyers, store events information and weather, and conducts its own research (forecast need). Based on the data, we will provide the producer “planting / shipping advice” 3 to 6 months prior to shipment. After checking, SEND will purchase all products for prediction order.

The producer that receives an order will plant the agricultural produce according to the time of expected demand, and when the time is in transit, the harvest will be delivered to the DEND distribution center in the metropolitan area. Then, at the SEND distribution center, each restaurant order is picked and packed into small pieces, and delivered to each store by door-to-door delivery from the same day to the next.

“Currently, manufacturers use courier services and market flights to transport to SEND, but in the future we plan to locate collection facilities in each production area. In the production area near Kanto, we will collect SEND money. We are planning to do an “indoor collection flight”, in which the flight goes directly to the producer and collects the goods. “

Producers ship a variety of crops, but the best seasonal ingredients of the season are shipped from all over the country.

Prepare for easy and convenient transportation for the producer

Unlike the existing “buyer-oriented” distribution system that determines the purchase price of a product based on the in-store selling price, SEND focuses on “producer support”. By adopting IT, we aim to significantly reduce intermediary costs and return 80% of the selling price to producers to improve their income.

He hears the producer about the desired selling price and tries to sell as much as possible at that price.

At SEND, it’s not just the appearance and taste of the crop, it’s as important as the “freshness” of the service, so we have some ideas for shipping. And it also saves the manufacturer’s troubles.

“I’m telling the manufacturers,” I don’t have to sort and sort the color and shape of the crop, so I want you to ship it right away. “Just packing in cardboard, no need for packing or packing. The manufacturers are satisfied because it saves the hassle of standard selection, splitting and packing, and only shipping after collection. plan. “

In addition, SEND uses the demand forecasting technology mentioned above to ensure that the newly harvested crop arrives in the store from the day of order to the next day. The type and quantity of crops ordered by the restaurant are predictable and SEND the manufacturer’s order one week to one month before the store will order it. Therefore, producers can harvest and transport for a profit.

“We have built a delivery system that realizes efficient delivery and improves efficiency with an in-house developed pick-up logistics support system. Thus, SEND distributes the crops. delivered from the same manufacturer on the order from the same day to the next day You can cut back, so you rarely have inventory at your hub Although it is often said that the loss rate During the fresh distribution process was 15 to 20%, the SEND loss rate was up to 0.88%. I am. “(* According to SEND survey in March 2018)

A virtuous cycle begins with the use of SEND to the successor who decides the turn

Mr. Kamekawa, a producer uses SEND. We grow green beans, okra, carrots and all kinds of vegetables.

Manufacturers that use SEND are also happy to increase shipping rates. This is because it is sold for various purposes regardless of its appearance, such as cutting or pasting. It is not constrained by existing distribution standards, which are defined by standards such as crop color and size. As a result, reducing waste, increasing transportation costs and increasing income. It seems that some manufacturers have increased profit per acreage by 1.5 to 2 times by using SUBMIT.

Alternatively, you can choose from five deposit cycles: every 5 days, every 10 days, every 15 days, end of the month (pay two days after the next day), and normal setting (month end and at the end of next month) and you can change it at any time. By setting a detailed billing date, you can control cash flow to some degree, which is an advantage for producers.

The benefits are not limited to the ability to control the fund. By communicating trends in consumer needs and regaining chefs ‘impressions of selling them, we are also improving manufacturers’ dynamics. It is often said that the chef of a famous restaurant sent a message and motivation for him.

“A tomato farmer says he makes more money using his tomatoes at a famous restaurant in Tokyo through SEND. Also, his son said,” I want to take over. traces, “and locals. It’s the moment when I believe that agriculture is a creative and wonderful job for creating food and a job that the younger generation will want to inherit.”

What is SEND’s future service development?

SEND also has “MEAT by SEND” that handles livestock products such as beef, pork and game meat and “SEAFOOD by SEND”, handling marine products such as fish and shellfish delivered from homes. production engaged in sustainable fishing and farming methods. Rare meats and fresh seafood are available for sale, and you can also purchase meat and fish for each portion.

For now, it’s only being sold in restaurants, but it looks like it has plans to expand its service to the public in the future. It is also planning to relocate and increase the floor area of ​​the distribution center and expand the delivery area to a large area of ​​the metropolitan area. “We want to work to diversify our sales channels by developing mass sales channels such as retail stores and partnering with consumer businesses,” said Kondo.

“It is said that the problems faced by the producers and the manufacturing sector and the freshness distribution problems not only in Japan but around the world. In the future, we are facing. There are plans to develop a platform that supports manufacturers worldwide. We are also looking at overseas, mainly in Asia. “

SEND brings indispensable income and pride to continuously doing business for the farmer by effectively connecting farmers’ food spots and restaurants. As this platform spreads not only in Japan but all over the world, the values ​​of the distribution industry can change dramatically.

Image by Planet Table Co., Ltd.