“Intermediate wholesale” is the keyword that authenticates the style to direct production in the city center.
“Tummy”, run by Monten Co., Ltd., is a growing Yahyakuya, having 12 stores primarily in Tokyo in just two years since the company was founded. The common reason is that it can provide vegetables as fresh and as cheap as direct vegetables. It is the existence of wholesalers that make this possible.
“Usually Yahyakuya buys vegetables from market wholesalers, however, since the market’s mission is to provide stable vegetables, wholesalers do not immediately sell all the vegetables that arrive.
Before severe weather like storms and floods, we stockpiled vegetables for a few days and managed to sell them even when there was no stock. Some of them are more than 10 days old and you may need to purchase them.
On the other hand, “Sengon” is completely different from existing wholesalers, and sells all agricultural products immediately after purchase ”.
Quick delivery to each store so as not to lose freshness
Style is realized because we have a wholesaler in companies in our group that can deliver to every store with incredible speed.
“We buy from the market at 2pm, deliver them to the warehouse at 4am and prepare for delivery. After that, the deliveries start at 6am, reach each store at 8am and open at 10am. “.
Even more surprising is that the vegetables can be lined up in a long queue in the store without knowing the wholesale price.
“At the market, we buy C and D grade bent and scratched vegetables that the buyer cannot find, so it takes time to settle the wholesale price, vegetables with no price determined go to the store and prices at the store. I think it’s a style that you can’t think of anywhere else. We sell vegetables that are out of shape, have scratches and are low in rank but are exceptionally fresh. That’s ours. I am proud of it. “
It’s a style that seems too interesting, but you can clearly see the effort and ingenuity in developing Yahyakuya in a different way from the major distribution channels.
“Since I used to run direct sales offices nationwide, I wanted to value freshness as direct production. However, it was very difficult to operate downtown direct sales offices. city and small companies like us. Although buying in the market, we cannot compete with big supermarkets to buy in large quantity because of low price, so we decided to import and distribute to find opportunities.
By teaming up with Mr. Takatsugu Kunii, the 7th generation of “Sengon”, we were able to create ships with unprecedented speed. Although it is a conglomerate, it is an old company and has continued from the late Edo period, so it is difficult for the new method to be adopted and it takes two years to implement the current method.
Domestic vegetables and domestic spices are the driving forces behind rapid growth
The reason for the rapid promotion, which continuously increases the number of stores, is the commitment to “domestically manufacture” alongside wholesalers. Spices and processed foods across the country account for half of the products in the store.
When I run a direct sales office, I am interested in a wide variety of products such as local bakeries, side dishes, and tea shops and vegetables. The experience at that time helped me to handle a wide variety of products.
“Currently, we deal 100% directly with about 400 producers, but it is our strength to be able to contact all producers at any time, buyers go all over the country to Search product. When I meet people who are serious about making things, such as home companies and small local manufacturers, I develop a passion. “I definitely want to sell this product at home. want to support this producer. “
Including miso, soy sauce and pon vinegar from all over the country, there are also various spices like “pickled vegetables” that can be used to salt vegetables, “dipping sauces” can be used when roasting vegetables , meat, fish and “ingredients for cooking rice”. Cornucopia. Spices and processed products that can be enjoyed just by adding, sprinkling and mixing will be an opportunity to bring out the delicious taste of Japanese food in today’s era as Japanese food is becoming more and more popular.
By exploring spices and processed products from all over Japan, we are creating an approach to food from a different perspective than selling vegetables.
Rediscover the goodness of a product and recommend it to consumers
“My job as a retailer is to showcase the right level of product to customers,” said Takashi. I don’t want to compete on price ”. The price of spices is relatively high, but it is also in return for the special producers who made them, for which they have investigated for themselves.
To bring people together and towards the goal of becoming a sustainable company, profit is the driving force behind the company.
“Farmers in the production area are satisfied because cucumbers can be sold, and people at the market are satisfied because they are difficult to buy vegetables. Distribution channels also took part. By operating the store, we will quickly deliver “delicious” dishes while preserving Japanese culture and traditions. “
Our goal is to create an environment where in 100 years you can eat delicious meats and potatoes with local vegetables and spices. “Vegetables and spices collected with passion continue to bring” delicious smiles “to many families today.